Tsuboichi Seicha Hojicha Latte Mix 80g is a hojicha latte powder from a Sakai tea house founded in 1850. It is made with first-picked stem hojicha — the roasted twig grade, chosen by Tsuboichi's tea master for an aroma strong enough to carry through milk — and sweetened only with Japanese beet sugar and wasanbon, the fine-grained traditional sugarcane sugar. The whole ingredient list is three items: sugar, green tea and wasanbon. There is no milk powder in the pouch, so you pour your own milk and set the strength yourself; the maker states that soy milk works just as well. Tsuboichi adds no flavourings, no preservatives and no artificial sweeteners, and states the product is made in Japan from 100% Japanese ingredients. The pack carries dairy-free and halal marks. One 80 g pouch makes about ten cups and reseals with a zip.
About Tsuboichi Seicha
Tsuboichi Seicha Honpo Co., Ltd. (株式会社つぼ市製茶本舗) began in March 1850 as the tea merchant Yamaichi in Sakai, Osaka — the home town of the tea master Sen no Rikyū. The old Sakai town district burned during the war and the company moved to nearby Takaishi in 1945, where it is still headquartered; the present company was incorporated in 1991. It holds FSSC 22000, Organic JAS and halal certification.
What is hojicha?
Hojicha (ほうじ茶) is Japanese green tea that has been roasted over high heat, which turns the leaf reddish-brown and replaces the grassy notes of an unroasted tea with a warm, toasty aroma closer to roasted grain. Roasting also drives off much of the caffeine, so hojicha is the tea Japanese households commonly drink in the evening and serve to children. This one is made from bo-hojicha (棒ほうじ茶) — the stems and twigs rather than the leaf, a grade prized for being especially fragrant and mild.
How to make it — Tsuboichi's own instructions
Printed on the pack. About 2 spoonfuls of powder (8 g) to 100–120 ml of milk or soy milk.
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Iced: add cold milk and stir well.
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Hot: add cold milk, stir, then heat in the microwave at 500 W for about 1 minute and stir again.
Ingredients
Sugar (sugar beet, Japan), green tea (Japan), wasanbon sugar (sugarcane, Japan).
Allergens
Tsuboichi declares no allergens for this product, and the ingredient list is limited to sugar, green tea and wasanbon sugar. The pack carries a dairy-free mark and states that no milk ingredients are used — the powder itself contains no milk, so the milk is whatever you add. No shared-line or cross-contact statement is published by the manufacturer, so if you have a severe allergy please refer to the product packaging.
Nutrition (per 1 serving of 8 g of powder, as printed on the pack — the powder alone, before milk is added)
- Energy: 31.7 kcal
- Protein: 0.3 g
- Fat: 0.1 g
- Carbohydrate: 7.5 g
- Salt equivalent: 0.0 g (estimated value)
Important — please check the package label
While we make every effort to keep product information accurate and up to date, manufacturers may change formulations, packaging, allergens, ingredients, or specifications without notice. The actual product packaging is always the authoritative source. If you have specific concerns about allergens, ingredients, or any product detail, please contact us before purchase, or refer to the product packaging before consuming.
Authentic Japanese hojicha latte powder · ミルクでつくるほうじ茶ラテ · Tsuboichi Seicha latte range.
