Ito En Oi Ocha Hojicha (お～いお茶 ほうじ茶) is a Japanese roasted green tea. It is made with sencha grown in Japan, which is then carefully roasted at high temperature — a process that gives hojicha its toasty aroma, nutty flavour and gently smoky taste, along with the light reddish-brown colour that sets it apart from an unroasted green tea. 20 individually wrapped tea bags, 32 g. Made in Japan.
About Ito En
ITO EN, LTD. (株式会社伊藤園) is a Japanese tea company founded in 1966 and headquartered in Shibuya, Tokyo. Its Oi Ocha (お～いお茶) range covers leaf tea, tea bags and ready-to-drink bottled teas.
What is hojicha?
Hojicha (ほうじ茶) is Japanese green tea that has been roasted rather than only steamed. The roast changes the character completely: the colour turns reddish-brown, a toasty aroma develops, and the sharper, more astringent notes of an unroasted green tea soften considerably.
Ingredients, allergens & nutrition
Refer to the product packaging.
Important — please check the package label
While we make every effort to keep product information accurate and up to date, manufacturers may change formulations, packaging, allergens, ingredients, or specifications without notice. The actual product packaging is always the authoritative source. If you have specific concerns about allergens, ingredients, or any product detail, please contact us before purchase, or refer to the product packaging before consuming.
Japanese roasted green tea · お～いお茶 ほうじ茶 · Ito En Oi Ocha range.
