Meiji Kinoko no Yama Matcha (きのこの山 宇治抹茶) 64g — the matcha version of Meiji's iconic mushroom-shaped chocolate biscuit: a crispy cracker stem topped with an Uji matcha chocolate cap that showcases the deep, complex flavour of Uji-grown tea.
Launched in May 2024, this matcha release is part of Meiji taking Japan's long-running "Kinoko vs Takenoko" rivalry global — paired with a Takenoko no Sato Nishio Matcha variant, contrasting Uji matcha on the Kinoko side with Nishio matcha on the Takenoko side. Pick a side, or stock both.
About Meiji
Meiji (株式会社明治) is one of Japan's largest confectionery and dairy companies, founded 1916. The Meiji chocolate range — Milk Chocolate, Hi-Milk, Black, Almond, Macadamia, Apolo strawberry-chocolate, Kinoko no Yama (mushroom-shaped chocolate biscuits), and Takenoko no Sato (bamboo-shoot-shaped chocolate biscuits) — anchors the Japanese chocolate aisle. Meiji also makes the Karl and Curl cheese-puff snacks.
Ingredients
Vegetable oil (domestic), wheat flour, lactose, sugar, whole milk powder, cocoa butter, condensed milk powder, shortening, matcha, fructose-glucose syrup, malt extract, salt, yeast / emulsifier, leavening agent, gardenia colour, flavouring, antioxidant (rosemary extract).
Allergens (from manufacturer)
Contains: wheat, milk, soy (per Meiji Japan declaration).
Nutrition (per box, 64 g)
Energy 365 kcal · Protein 4.0 g · Fat 22.7 g · Carbohydrate 36.4 g · Salt-equivalent 0.2 g.
Important — please check the package label
While we make every effort to keep product information accurate and up to date, manufacturers may change formulations, packaging, allergens, ingredients, or specifications without notice. The actual product packaging is always the authoritative source. If you have specific concerns about allergens, ingredients, or any product detail, please contact us before purchase, or refer to the product packaging before consuming.
Authentic Japanese matcha chocolate biscuits · きのこの山 宇治抹茶 · Meiji.
