Meiji Kinoko no Yama (きのこの山) 74g — the iconic mushroom-shaped chocolate biscuit from Japan, on the market since 1975. A crispy cracker "stem" topped with a generous chocolate "cap" that combines a rich, cacao-forward chocolate with mellow milk chocolate.
About Meiji
Meiji (株式会社明治) is one of Japan's largest confectionery and dairy companies, founded 1916. The Meiji chocolate range — Milk Chocolate, Hi-Milk, Black, Almond, Macadamia, Apolo strawberry-chocolate, Kinoko no Yama (mushroom-shaped chocolate biscuits), and Takenoko no Sato (bamboo-shoot-shaped chocolate biscuits) — anchors the Japanese chocolate aisle. Meiji also makes the Karl and Curl cheese-puff snacks.
Kinoko no Yama is one half of Japan's beloved "Kinoko vs Takenoko" rivalry — Meiji's two long-running chocolate snacks pitted against each other in playful marketing. Pick a side, or stock both.
What makes it distinctive
- Two-textured bite — light, crispy cracker contrasts with a smooth chocolate cap.
- Two chocolates layered together — cacao-forward on top, mellow milk chocolate beneath.
- Cute, snap-apart mushroom shape, instantly recognisable — a Japanese classic since 1975.
Product details
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Japanese name: きのこの山
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Brand: Meiji (明治)
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Format: Individually-shaped biscuit-and-chocolate pieces in a box
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Net weight: 74 g
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Country of origin: Product of Japan
Ingredients
Sugar, wheat flour, cocoa mass, vegetable oil, whole milk powder, cocoa butter, lactose, shortening, condensed-milk product, skim milk powder, creaming powder, isomerised liquid sugar, malt extract, salt, emulsifier, leavening agent, flavouring.
Allergens (from manufacturer)
Contains: wheat, milk, soy (per Meiji Japan declaration).
Nutrition (per 74 g box)
Energy 423 kcal · Protein 6.3 g · Fat 26.7 g · Carbohydrate 39.4 g · Salt-equivalent 0.3 g.
Important — please check the package label
While we make every effort to keep product information accurate and up to date, manufacturers may change formulations, packaging, allergens, ingredients, or specifications without notice. The actual product packaging is always the authoritative source. If you have specific concerns about allergens, ingredients, or any product detail, please contact us before purchase, or refer to the product packaging before consuming.
Authentic Japanese chocolate biscuits · きのこの山 · Meiji.
