Description
Amanoya Hime Maru Wasabi (姫丸 わさび) 85g — bite-sized fried rice crackers (arare) with a pronounced wasabi flavour. The wasabi variant of Amanoya's export-market Hime Maru line, sister to the original soy-sauce flavour.
About Amanoya
AMANOYA Corp. (株式会社天乃屋) was established 1953 in Setagaya, Tokyo by Toshio Saito (the wholesale business began 1951). The flagship product is Kabuki-age (歌舞伎揚) — large fried senbei in a sweet soy-sauce glaze. The Himemaru (姫丸) line is an export-oriented bite-sized senbei range distributed internationally.
Founded in 1953, Amanoya is best known in Japan for the Kabuki-age cracker. The bite-sized arare format gives a crisp crunch and direct wasabi heat — the wasabi-seasoning blend pairs horseradish notes with bonito-derived umami depth, a Japanese-cuisine pairing that balances the heat with savoury depth rather than letting it spike on its own.
What makes it distinctive
- Pronounced wasabi flavour with bonito-derived umami depth.
- Crispy fried (arare-style) texture — light, crunchy bite.
- Made by Amanoya — founded in 1953.
- Bite-sized format, suitable for snacking with cold drinks or solo at the desk.
Product details
- Japanese name: 姫丸 わさび (Hime Maru Wasabi)
- Brand: Amanoya (天乃屋)
- Format: Bite-sized fried rice crackers (arare) in a single bag
- Net weight: 85 g per bag
- Country of origin: Product of Japan
Ingredients
Rice, vegetable oils, modified starches, soy sauce, wasabi seasoning blend (horseradish, yeast extract), flavour enhancers, colourings.
Allergens (from manufacturer)
Contains: wheat, soy (per Amanoya Japan declaration — from soy sauce + soy-seasoning extract).
Bulk-buy savings
Choose your size above: a single 85 g bag for trial, or a 5-pack to save 10% — for the wasabi-rice-cracker regular, a household share with fellow heat-lovers, or a small office sharing pack.
Important — please check the package label
While we make every effort to keep product information accurate and up to date, manufacturers may change formulations, packaging, allergens, ingredients, or specifications without notice. The actual product packaging is always the authoritative source. If you have specific concerns about allergens, ingredients, or any product detail, please refer to the package or contact us before purchase.
Authentic Japanese arare rice crackers · 日本のあられ · Amanoya Hime Maru Wasabi.
Shipping
We ship Australia-wide from our Sydney warehouse (Chatswood, NSW) via Australia Post.
Orders are typically dispatched within 2–3 business days, and up to 5 business days at the latest. If your order takes longer than that, we'll get in touch.
Free shipping on orders over $170.00 (up to 22kg).




















