{"product_id":"tamasan-murasaki-imo-purple-sweet-potato-powder-100g","title":"Tamasan Murasaki Imo Purple Sweet Potato Powder 100g","description":"\u003cp\u003e\u003cstrong\u003eTamasan Murasaki Imo Purple Sweet Potato Powder 100g\u003c\/strong\u003e is exactly one thing: purple sweet potato grown in Kagoshima, dried and milled to a fine powder. Nothing else is added. A small spoonful carries the vivid violet colour, gentle sweetness and earthy aroma of the whole vegetable into whatever you stir it through — milk and yogurt, or bread, cookie and cake batters — which is why it is a staple colouring in Japanese wagashi and home baking.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAbout Tamasan\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTamasan (玉三) is the consumer brand of Kawamitsu Bussan Co., Ltd. (川光物産株式会社), a Tokyo-based maker of Japanese pantry staples founded in 1887 that began as a rice-collection and sake business under the thirteenth-generation head of the Kawai family. It is best known in Japan for shiratamako (glutinous rice flour), kinako and katakuriko, produced across four factories in the Kanto region.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat is murasaki imo?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMurasaki imo (紫いも) is purple sweet potato — a sweet potato whose flesh is deep violet rather than pale yellow, the colour coming from anthocyanin pigments. In Japan it is treated as much as a colouring ingredient as a vegetable, turning up in wagashi, cakes, ice cream and Kyushu regional sweets, and it is grown particularly in the south, Kagoshima included.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use it — Tamasan's directions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTamasan gives three methods on the pack. \u003cstrong\u003eIn milk:\u003c\/strong\u003e slake a slightly rounded tablespoon (about 5 g) in a little milk first, then make it up to 200 ml. \u003cstrong\u003eIn yogurt:\u003c\/strong\u003e about 5 g stirred through 100 g of yogurt. \u003cstrong\u003eIn baking:\u003c\/strong\u003e replace roughly 5% of the flour weight in bread, cookies or cakes. Tamasan also notes that egg white, baking powder and other alkaline ingredients will shift the colour, and that a little lemon juice counteracts it — the variation comes from the anthocyanin pigment itself and, in the maker's words, has no effect on the body. Reseal the bag after opening and keep it away from humidity.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePurple sweet potato (grown in Kagoshima Prefecture, Japan).\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAllergens\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor the allergen declaration, please refer to the product packaging.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eNutrition (per 100 g)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnergy: 357 kcal\u003c\/li\u003e\n\u003cli\u003eProtein: 4.5 g\u003c\/li\u003e\n\u003cli\u003eFat: 0.9 g\u003c\/li\u003e\n\u003cli\u003eCarbohydrate: 88.8 g — of which sugars 76.8 g, dietary fibre 12.0 g\u003c\/li\u003e\n\u003cli\u003eSalt equivalent: 0.1 g\u003c\/li\u003e\n\u003cli\u003eAnthocyanin: 470 mg\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eImportant — please check the package label\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhile we make every effort to keep product information accurate and up to date, manufacturers may change formulations, packaging, allergens, ingredients, or specifications without notice. The actual product packaging is always the authoritative source. If you have specific concerns about allergens, ingredients, or any product detail, please contact us before purchase, or refer to the product packaging before consuming.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSingle-ingredient Kagoshima purple sweet potato powder · 玉三 紫いもの粉100g · Tamasan wagashi-ingredient range.\u003c\/em\u003e\u003c\/p\u003e","brand":"Tamasan","offers":[{"title":"3 Units","offer_id":47667109265557,"sku":"FZ7205645[BULK3]","price":13.8,"currency_code":"AUD","in_stock":true},{"title":"Single Unit","offer_id":47667109298325,"sku":"FZ7205645","price":5.11,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/6346\/1269\/files\/TamasanMurasakiImoPurpleSweetPotatoPowder100g.jpg?v=1785733919","url":"https:\/\/www.jundirect.com.au\/products\/tamasan-murasaki-imo-purple-sweet-potato-powder-100g","provider":"Jun Direct","version":"1.0","type":"link"}